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CategoriesAll Books ATLAS Cultural Tourism Research Project 2004 - Survey report

ATLAS Cultural Tourism Research Project 2004 - Survey report

Greg Richards and Célia Queirós (2005)
Arnhem, ATLAS 27 pp
2005

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Main Description

There is a wealth of studies that have been undertaken on cultural tourism in recent years, most of which take their justification from the increasing importance of cultural tourism in global and local markets. However, much of this discussion is based on conjecture rather than empirical data.
 
The lack of a sound knowledge base for the study of cultural tourism was the reason that the ATLAS Cultural Tourism Project (CTRP) was established in 1991. At that time, the European Commission had identified cultural tourism as a major growth area for European tourism, and yet it had no definition of cultural tourism or any data on cultural tourism markets. The early work of the ATLAS CTRP was therefore concerned with developing definitions that could be applied in the study and analysis of cultural tourism and the design and implementation of research among cultural tourists in Europe. Since those early days, the geographical scope of the project has expanded to include other areas of the world, and successive rounds of surveys have attempted to track market trends as well as throwing light on specific issues of interest to project members.
 
The ATLAS CTRP has generated a large number of publications on different aspects of cultural tourism. Various project members have also written papers and books on their own areas of research within the project, usually in their own language. Most of these sources have now been collected into a bibliography which has been produced by the group. The major joint publications flowing from the survey research can be found on the ATLAS website.
 
The ATLAS Cultural Tourism Research surveys in 2004 were made possible through the collaboration of 37 institutions from 23 countries worldwide (see Appendix 1). The surveys were held at 130 cultural sites. This represents the biggest ever research programme organised by ATLAS.
 
The main objective of the 2004 survey was to analyse the motivation, socio-demographic profile, consumption patterns and image of tourists visiting cultural attractions and events. A specific focus of the 2004 surveys was the image that cultural visitors had of the destination they were visiting.

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