WP1 - Ecotourism and sustainable development: Maasai community in Kenya (pdf licensed edition)

WP1 - Ecotourism and sustainable development: Maasai community in Kenya (pdf licensed edition)

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Roselyne N. Okech

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PDF Licensed Edition

This pdf edition may be used for research, teaching, and private study purposes by multiple  users at an institution/library/department. Any substantial or systematic reproduction, redistribution, reselling, loan, sub-licensing, systematic supply, or distribution in any form to anyone outside the institution is expressly forbidden.


Main Description

Ecotourism and sustainable development: lessons from the Maasai community in Kenya

This booklet sets out a way of assessing competence in customer service for those in work experience placements in the travel and tourism industry. It uses the European research into cross-cultural service competence to devise assessment criteria for individuals in work placements. These are used to provide a student led assessment process with minimal documentation.
Sustainable development presumes the well being of individuals and communities in a people-centered and conservation-based development. As such, local populations must be involved in creative ways both in conservation and direct tourism activities. Rural people will have greater incentives to conserve the biological resources in their environment if the beneficial effects from tourism filter down to the individual families and households. This way, tourism could contribute immeasurably to African rural development where the majority of the population of the continent reside. Local participation ensures avoidance of developments and decisions that would conflict with the people. The tactic fosters better planning, and educates people about their rights, and the purposes and benefits of a project.
This paper discusses ecotourism in Kenya and assesses its prospects for raising rural incomes and sustainable development. It also examines community participation with special reference to the Maasai communities.

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