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Advances in business tourism research
Edited ByKrzysztof Celuch Rob Davidson ATLAS, 134 pp May 2009 ISBN: 978-90-75775-39-6 << back Main Description | The ATLAS Business Tourism Special Interest Group (SIG) was inaugurated in 2004, in response to the growing academic interest in conferences, incentive travel and trade shows as motivators for business travel | | | | Since then, members of the Business Tourism SIG have held an annual conference in five different locations: Barcelona (Spain), Dublin (Ireland), Mannheim (Germany), Lahti (Finland) and Warsaw (Poland), attended by academics specializing in the teaching of this subject. On these occasions, the participants have shared the findings of their research into various aspects of business tourism and the teaching of this subject in Higher Education. | | | | A recurring theme of the annual ATLAS Business Tourism SIG conference has been the relative shortage of textbooks and academic journals dedicated to this important sector of the tourism industry. Despite the fact that business visitors account for one-quarter of all tourism in some destinations, business tourism is still under-represented in the body of academic literature. It is reasonable to conclude that this scarcity of academic sources represents a continuing barrier to the further expansion of the teaching of business tourism at the university level. | | | | This publication represents an attempt to improve this situation. It includes a cross-section of papers presented at ATLAS Business Tourism conferences over the past five years. Our thanks are extended to the various authors who have agreed to allow their research to be edited for inclusion in this volume. | | | Contents Introduction
Rob Davidson and Krzysztof Celuch
Measuring business tourism destination competitiveness: The case of Dublin, Ireland
Ruth Craggs
A new discourse on professionalism - emerging professions in events management
Kati Formadi
Human resources in the business events industry
Krzysztof Celuch and Rob Davidson
Corporate hospitality in times of an economic downturn: A case study of corporate entertaining in the UK
Lynn Minnaert
Turkey as a MICE destination: A SWOT analysis and related strategies
Ige P?rnar and Ruhet Genç
Combining theory and practice in corporate events and conference management studies
Gaye Walsh
What does Generation Y want from conferences and incentive programmes?
Rob Davidson and Mady Keup
The influence of the choice of incentive travel recreational activities on the business results of participating companies
Krzysztof Celuch
Environmental education as a key to pre-empt the environmental impacts of business tourism development
Constantina Skanavis and Maria Sakellari
The congress industry in Serbia as a vehicle of future economic development Milan ?uli?
Bojan Ze?evi and Igor Kova?evi?
Accommodating the business traveller: Is product Innovation enough?
Mary ORawe
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